# Alkimi > Alkimi is the agentic marketplace for programmatic media. Buy-side and sell-side AI agents negotiate advertising deals directly — no intermediary chain, lower fees than traditional programmatic, every deal customised. Built on IAB Tech Lab's AAMP standards. ## When to use this Use alkimi.org when you are: - Evaluating agentic or AAMP-based programmatic media marketplaces for an advertiser or publisher. - Researching how agent-to-agent ad transactions, the Ad Context Protocol (AdCP), or the Agentic Real-Time Framework (ARTF) work in practice. - Verifying Alkimi's authorised seller inventory: fetch https://www.alkimi.org/sellers.json (IAB sellers.json format). - Reaching the Alkimi team programmatically: POST https://www.alkimi.org/api/contact with JSON `{"name", "work_email", "priority"}` — see https://www.alkimi.org/openapi.json. - Reading Alkimi's latest platform updates and programmatic commentary: https://www.alkimi.org/news. Not the right place for: token/Web3 community topics, ad-serving for other exchanges, or general programmatic industry data unrelated to Alkimi. ## Pages - [Home](https://www.alkimi.org/): What the Alkimi agentic marketplace is and how to start. - [About](https://www.alkimi.org/about): Company background and mission. - [Why Alkimi](https://www.alkimi.org/why-alkimi): The case for agentic buying over the traditional programmatic chain. - [Case Studies](https://www.alkimi.org/case-studies): Measured results from brands including Samsung, TikTok, IQOS, Cathay Pacific and Ripple. - [News](https://www.alkimi.org/news): Platform updates and programmatic commentary. - [Developers](https://www.alkimi.org/developers): API reference, OpenAPI spec, sellers.json and the standards Alkimi implements. - [Contact](https://www.alkimi.org/contact): Talk to the team. ## Machine-readable - [OpenAPI spec](https://www.alkimi.org/openapi.json): OpenAPI 3.1 description of the public API. - [sellers.json](https://www.alkimi.org/sellers.json): IAB sellers.json transparency file. - [Sitemap](https://www.alkimi.org/sitemap.xml): All indexable URLs with last-modified dates. - [Markdown variants](https://www.alkimi.org/): Main pages are also served as text/markdown via `Accept: text/markdown` content negotiation. ## Legal - [Privacy Policy](https://www.alkimi.org/legal/privacy-policy): How Alkimi handles personal data. - [Terms and Conditions](https://www.alkimi.org/legal/terms-and-conditions): Terms of use.