advertiser
DSP
DMP
Exchange
ID
SSP
Publisher
How
it works
HOW
How
it works
Traditional programmatic advertising has inherent limitations, requiring the duplication of processes across all stakeholders. This inefficiency is unsustainable. Alkimi streamlines your operations, providing access to comprehensive data on ad tracking, placement, revenue, fees, and impressions, all within a unified platform. We aim to enhance the economic viability of quality advertising.
Turn it into this
We take this and...
We take this and...
TURN IT INTO THIs
THE PROGRAMMATIC INFRASTRUCTURE IS BROKEN2023
It no longer serves the interests of Consumers, Advertisers & Publishers
Advertiser
Spend
100%
DSP Fee
9%
Technology Fee
7%
Unknow Delta
17%
SSP Fee
9%
Agency Fee
1%
Publisher
Revenue
57%
43%
Of Ad Spend is lost to intermediaries.
Current
Programmatic
Model
Emissions
Just 5%* of Ad Spend is Financially Transparent
Over 95% of impressions unmatchable between buy-side (DSP) and sell-side (SSP) data.
*ISBA 2022 studyProgrammatic Tech Fees are 35%*
Fees measured from the sample (<5%) of advertiser spend which was auditable.
*ISBA 2022 studyDigital Ads Contribute 3.5% of Global Greenhouse Gasses
Digital Advertising, of which programmatic forms a major part, is not sustainable.
* Source ISBA 2022 Study
The Decentralised
Ad PlatformALKIMI
advertiser
Publisher
Total Transparency
We are financially auditable for 100% of media spend.
Reduced Fees
Gains from efficiency & supply chain savings.
The Lowest Emissions
Accelerating your path to net zero.