BlogBlog
AI and Ads: Addressing the Elephant in the Room
AI transforms programmatic: smarter targeting, real-time creative adaptation, instant fraud detection. Not...
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Our Programmatic Glow-Up with an Industry Veteran
From explaining blockchain to proving results: 3B+ transactions, 25M daily impressions, 340% brand recall. Strategic...
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HOW ALKIMI IS TOKENISING THE $750BN DIGITAL ADS MARKET
Alkimi pioneers tokenization of intangible assets like digital ads via its decentralized ad exchange. Discover...
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Does Authentic Engagement Beat Algorithms?
Forget engagement rates and viral moments. The smartest operators treat creators as business partners with equity stakes...
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Anonymous Ads Actually Work
A 15-year programmatic veteran admits he was wrong about privacy-first advertising. After defending surveillance tactics...
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ROI Calculator: Proving Decentralised Worth
Discover why only $32 of every $100 in ad spend reaches consumers. This ROI framework reveals the hidden intermediary...
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Crypto Exchanges and Their Advertising Wars: Who’s Winning the Market Share Battle?
Crypto exchanges are battling for dominance through billion-dollar marketing campaigns. From Coinbase's viral QR code to...
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From Online to On-Chain IRL: Reflections from Token2049 & SuiFest
Why in-person events still matter for Web3: Alkimi's week at Token2049 and SuiFest deepened relationships with Sui...
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Who TF Is Your Audience Anyway?
Master crypto persona mapping with this guide to marketing to degens, builders, and casual traders. Learn how Web2...
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What’s Driving Crypto’s Investment in F1?
Discover how crypto sponsorships are revolutionising Formula 1 beyond logo placements. From USDC payments to tokenised...
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Why Do Crypto Holders Make the Best Customers?
Discover why crypto holders are the most valuable untapped customer segment. Learn to segment audiences by wallet size,...
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From Lockdown Lightbulb to Agentic Advertising Revolution
How two advertising veterans turned a lockdown insight into a working blockchain advertising platform—processing 25+...
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A Natural Fit for the Future of Onchain Advertising
At Alkimi, we’re building an ad platform that doesn’t just run campaigns, it rebuilds the infrastructure of digital...
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How Alkimi and Sui Are Fixing the Broken Ad Ecosystem
A first-of-its-kind partnership will bring billions in ad spend on-chain
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Alkimi Secures Strategic Investment from Sui to Fix Broken Ad Ecosystem
Ex-Meta blockchain team backs Alkimi’s agentic media platform as the future of outcome-based, decentralised advertising.
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Alkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist
Alkimi Exchange announces the launch of a unique NFT Collection 'AlEx The Alkimist', offering utility and rewards for...
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Connecting crypto & blockchain
Learn about the integral relationship between blockchain technology and cryptocurrencies. This blog provides an...
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Programmatic Advertising: Challenges & Opportunities in a Complex Landscape
Discover how Alkimi revolutionizes programmatic advertising with blockchain technology. Learn about key industry...
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Media Planning & Buying - The Programmatic Revolution
Discover the transformative power of programmatic media planning and buying in digital advertising. Leverage data and...
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SPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024
Explore key insights from Cannes Lions 2024: The shift to supply chain transparency and sustainability in programmatic...
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Big Budgets, Bigger Challenges: Adtech's Role in Gaming
Discover how video game advertising is transforming digital marketing. New study reveals increased budgets, improved...
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Can AI Help Advertising Become More Sustainable?
Explore how AI is revolutionising sustainable advertising. Learn about optimised resource allocation, reduced waste,...
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Connected TV Trends of 2024
Discover key CTV trends identified by Samsung Ads, including the role of broadcasters, interactive ads, and AI-driven...
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WTF Is Supply Path Optimisation & Log-Level Data?
Discover how Supply Path Optimization (SPO) and log-level analysis enhance programmatic advertising. Alkimi’s Ad...
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Alkimi and Renovi Partnership
Alkimi partners with Renovi to bring blockchain-based programmatic advertising to in-game ads, enhancing ad efficiency...
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Alkimi Labs V2 - A New Era of Tokenised Digital Advertising
Introducing Alkimi Labs V2: A pioneering decentralised ad platform on blockchain, ensuring transparency. Tokenise ad...
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WTF ETH ETF: Ethereum ETFs to the Rescue!
Discover the significance of the newly approved Ethereum ETF and its potential impact on the crypto industry and global...
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Alkimi Exchange: ATS London Our Top Tips
Alkimi Exchange at ExchangeWire's ATS London 2022. CEO Ben Putley on "Decentralisation for Effective Advertising" & Web3...
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Privacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST
Explore the heated debate around Google's Privacy Sandbox and phasing out third-party cookies. Learn about the...
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Debunking the Biggest Myths About Crypto's Carbon Footprint
Debunking common myths about cryptocurrency's environmental impact. Learn about crypto's renewable energy adoption,...
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Deceptive MFA Websites Are Sabotaging the Advertising Industry
Learn about the growing threat of Made for Advertising (MFA) websites that prioritise ad revenue over user experience,...
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What Gives Cryptocurrency Value?
Explore what gives cryptocurrency real value, beyond its digital nature. Understand the key elements of utility, trust,...
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Introducing Alkimi Governance
Alkimi Exchange launches community governance, allowing $ADS token holders to have a voice in key decisions. Learn how...
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How NFT projects have used Web3 values to quickly build recognisable brands
Explore how NFT projects like Bored Ape Yacht Club and CryptoPunks leverage ownership, community, and exclusivity to...
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Why Your Brand Needs NFTs
Discover why major brands like Nike, Starbucks, and Gucci are embracing NFTs for brand awareness, revenue generation,...
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NFTs are More Than Just Digital Art
Explore the underrated potential of NFTs (non-fungible tokens) that goes far beyond digital art and collectibles....
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What Is Cryptocurrency?
Discover the origins and true meaning of cryptocurrency in simple terms. Learn how cryptography enabled secure...
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The Alkimi Ad Exchange is live! Here’s what that means…
Alkimi Exchange launches live ad exchange, serving ads on Alkimi Labs. Enables ad auctions, validation on Ads Ledger,...
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What is a Blockchain?
Understand blockchain technology with this beginner's guide. Learn what a blockchain is, how blocks and transactions...
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DEEP DIVE with Chandru: Unpacking Transaction Data
Alkimi Exchange launches 'Ads on Labs', integrating with publishers, IAB's TCF compliance, real-time bidding, ad...
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Alkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience
Alkimi Exchange's 'AlEx Into The Metaverse': a NFT arcade game lets users pilot custom avatars, compete for high scores,...
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The Memeification of eCommerce
Metaverse rebrand blends data, ads, eCommerce & gaming. Web3 shift shows centralisation vs decentralisation, driven by...
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The evolution of advertising: from centralised to decentralised models
From early print ads to today's digital marketing, advertising has constantly evolved. This blog charts the...
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How blockchain technology will change the world
Discover how blockchain, the technology behind Bitcoin, is transforming industries from finance to healthcare with...
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A deeper look at blockchain technology
Learn the essential technical foundations of revolutionary blockchain technology including distributed ledgers...
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The High-Stakes Clash Between Crypto and Regulators
Mark Pearce explores tensions between crypto industry and regulators like the SEC. Mark examines SEC's mandate, crypto...
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The Importance of Web3 Communities in Business test
This article explores the critical role web3 communities play for companies leveraging blockchain's decentralisation –...
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What is programmatic advertising
Discover what programmatic advertising is, how it automates digital display advertising, and the impact it's had on...
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Key moments in digital advertising and what they mean for the future
Analysing the evolution of digital advertising from the first banner ads in the 90s to today's data-driven,...
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