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Programmatic Advertising: Challenges & Opportunities in a Complex Landscape

Programmatic Advertising: Challenges & Opportunities in a Complex Landscape

Discover how Alkimi revolutionizes programmatic advertising with blockchain technology. Learn about key industry...

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Media Planning & Buying - The Programmatic Revolution

Media Planning & Buying - The Programmatic Revolution

Discover the transformative power of programmatic media planning and buying in digital advertising. Leverage data and...

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SPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024

SPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024

Explore key insights from Cannes Lions 2024: The shift to supply chain transparency and sustainability in programmatic...

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Big Budgets, Bigger Challenges: Adtech's Role in Gaming

Big Budgets, Bigger Challenges: Adtech's Role in Gaming

Discover how video game advertising is transforming digital marketing. New study reveals increased budgets, improved...

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Can AI Help Advertising Become More Sustainable?

Can AI Help Advertising Become More Sustainable?

Explore how AI is revolutionising sustainable advertising. Learn about optimised resource allocation, reduced waste,...

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Connected TV Trends of 2024

Connected TV Trends of 2024

Discover key CTV trends identified by Samsung Ads, including the role of broadcasters, interactive ads, and AI-driven...

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WTF Is Supply Path Optimisation & Log-Level Data?

WTF Is Supply Path Optimisation & Log-Level Data?

Discover how Supply Path Optimization (SPO) and log-level analysis enhance programmatic advertising. Alkimi’s Ad...

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Alkimi and Renovi Partnership

Alkimi and Renovi Partnership

Alkimi partners with Renovi to bring blockchain-based programmatic advertising to in-game ads, enhancing ad efficiency...

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Alkimi Labs V2 - A New Era of Tokenised Digital Advertising

Alkimi Labs V2 - A New Era of Tokenised Digital Advertising

Introducing Alkimi Labs V2: A pioneering decentralised ad platform on blockchain, ensuring transparency. Tokenise ad...

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WTF ETH ETF:  Ethereum ETFs to the Rescue!

WTF ETH ETF: Ethereum ETFs to the Rescue!

Discover the significance of the newly approved Ethereum ETF and its potential impact on the crypto industry and global...

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HOW ALKIMI IS TOKENISING THE $600BN DIGITAL ADS MARKET

HOW ALKIMI IS TOKENISING THE $600BN DIGITAL ADS MARKET

Alkimi pioneers tokenization of intangible assets like digital ads via its decentralized ad exchange. Discover...

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Alkimi Exchange: ATS London Our Top Tips

Alkimi Exchange: ATS London Our Top Tips

Alkimi Exchange at ExchangeWire's ATS London 2022. CEO Ben Putley on "Decentralisation for Effective Advertising" & Web3...

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Privacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST

Privacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST

Explore the heated debate around Google's Privacy Sandbox and phasing out third-party cookies. Learn about the...

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Debunking the Biggest Myths About Crypto's Carbon Footprint

Debunking the Biggest Myths About Crypto's Carbon Footprint

Debunking common myths about cryptocurrency's environmental impact. Learn about crypto's renewable energy adoption,...

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Deceptive MFA Websites Are Sabotaging the Advertising Industry

Deceptive MFA Websites Are Sabotaging the Advertising Industry

Learn about the growing threat of Made for Advertising (MFA) websites that prioritise ad revenue over user experience,...

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What Gives Cryptocurrency Value?

What Gives Cryptocurrency Value?

Explore what gives cryptocurrency real value, beyond its digital nature. Understand the key elements of utility, trust,...

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Introducing Alkimi Governance

Introducing Alkimi Governance

Alkimi Exchange launches community governance, allowing $ADS token holders to have a voice in key decisions. Learn how...

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How NFT projects have used Web3 values to quickly build recognisable brands

How NFT projects have used Web3 values to quickly build recognisable brands

Explore how NFT projects like Bored Ape Yacht Club and CryptoPunks leverage ownership, community, and exclusivity to...

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Why Your Brand Needs NFTs

Why Your Brand Needs NFTs

Discover why major brands like Nike, Starbucks, and Gucci are embracing NFTs for brand awareness, revenue generation,...

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NFTs are More Than Just Digital Art

NFTs are More Than Just Digital Art

Explore the underrated potential of NFTs (non-fungible tokens) that goes far beyond digital art and collectibles....

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What Is Cryptocurrency?

What Is Cryptocurrency?

Discover the origins and true meaning of cryptocurrency in simple terms. Learn how cryptography enabled secure...

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The Alkimi Ad Exchange is live! Here’s what that means…

The Alkimi Ad Exchange is live! Here’s what that means…

Alkimi Exchange launches live ad exchange, serving ads on Alkimi Labs. Enables ad auctions, validation on Ads Ledger,...

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What is a Blockchain?

What is a Blockchain?

Understand blockchain technology with this beginner's guide. Learn what a blockchain is, how blocks and transactions...

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DEEP DIVE with Chandru: Unpacking Transaction Data

DEEP DIVE with Chandru: Unpacking Transaction Data

Alkimi Exchange launches 'Ads on Labs', integrating with publishers, IAB's TCF compliance, real-time bidding, ad...

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Alkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience

Alkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience

Alkimi Exchange's 'AlEx Into The Metaverse': a NFT arcade game lets users pilot custom avatars, compete for high scores,...

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The Memeification of eCommerce

The Memeification of eCommerce

Metaverse rebrand blends data, ads, eCommerce & gaming. Web3 shift shows centralisation vs decentralisation, driven by...

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Alkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist

Alkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist

Alkimi Exchange announces the launch of a unique NFT Collection 'AlEx The Alkimist', offering utility and rewards for...

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The evolution of advertising: from centralised to decentralised models

The evolution of advertising: from centralised to decentralised models

From early print ads to today's digital marketing, advertising has constantly evolved. This blog charts the...

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How blockchain technology will change the world

How blockchain technology will change the world

Discover how blockchain, the technology behind Bitcoin, is transforming industries from finance to healthcare with...

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A deeper look at blockchain technology

A deeper look at blockchain technology

Learn the essential technical foundations of revolutionary blockchain technology including distributed ledgers...

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Connecting crypto & blockchain

Connecting crypto & blockchain

Learn about the integral relationship between blockchain technology and cryptocurrencies. This blog provides an...

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The High-Stakes Clash Between Crypto and Regulators

The High-Stakes Clash Between Crypto and Regulators

Mark Pearce explores tensions between crypto industry and regulators like the SEC. Mark examines SEC's mandate, crypto...

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The Importance of Web3 Communities in Business test

The Importance of Web3 Communities in Business test

This article explores the critical role web3 communities play for companies leveraging blockchain's decentralisation –...

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What is programmatic advertising

What is programmatic advertising

Discover what programmatic advertising is, how it automates digital display advertising, and the impact it's had on...

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Key moments in digital advertising and what they mean for the future

Key moments in digital advertising and what they mean for the future

Analysing the evolution of digital advertising from the first banner ads in the 90s to today's data-driven,...

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