A landmark 2022 US antitrust lawsuit challenges Google's dominance of the digital advertising market. As proceedings...

Supply path optimisation and log-level data analysis provide unprecedented visibility into programmatic advertising...

A 30-second 2024 Super Bowl ad cost a record $7 million. We contrast the celebrity spectacle with efficient programmatic...

This article explores the critical role web3 communities play for companies leveraging blockchain's decentralisation –...

Learn the essential technical foundations of revolutionary blockchain technology including distributed ledgers,...

Discover what programmatic advertising is, how it automates digital display advertising, and the impact it's had on...

Discover the origins of DoubleClick, the pioneer of online display advertising technology in the 1990s. This blog...

Learn about the integral relationship between blockchain technology and cryptocurrencies. This blog provides an...

From early print ads to today's digital marketing, advertising has constantly evolved. This blog charts the...

Discover how blockchain, the technology behind Bitcoin, is transforming industries from finance to healthcare with its...

Analysing the evolution of digital advertising from the first banner ads in the 90s to today's data-driven, personalised...