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Programmatic Advertising: Challenges & Opportunities in a Complex Landscape
Discover how Alkimi revolutionizes programmatic advertising with blockchain technology. Learn about key industry...
Read nowMedia Planning & Buying - The Programmatic Revolution
Discover the transformative power of programmatic media planning and buying in digital advertising. Leverage data and...
Read nowSPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024
Explore key insights from Cannes Lions 2024: The shift to supply chain transparency and sustainability in programmatic...
Read nowBig Budgets, Bigger Challenges: Adtech's Role in Gaming
Discover how video game advertising is transforming digital marketing. New study reveals increased budgets, improved...
Read nowCan AI Help Advertising Become More Sustainable?
Explore how AI is revolutionising sustainable advertising. Learn about optimised resource allocation, reduced waste,...
Read nowConnected TV Trends of 2024
Discover key CTV trends identified by Samsung Ads, including the role of broadcasters, interactive ads, and AI-driven...
Read nowWTF Is Supply Path Optimisation & Log-Level Data?
Discover how Supply Path Optimization (SPO) and log-level analysis enhance programmatic advertising. Alkimi’s Ad...
Read nowAlkimi and Renovi Partnership
Alkimi partners with Renovi to bring blockchain-based programmatic advertising to in-game ads, enhancing ad efficiency...
Read nowAlkimi Labs V2 - A New Era of Tokenised Digital Advertising
Introducing Alkimi Labs V2: A pioneering decentralised ad platform on blockchain, ensuring transparency. Tokenise ad...
Read nowWTF ETH ETF: Ethereum ETFs to the Rescue!
Discover the significance of the newly approved Ethereum ETF and its potential impact on the crypto industry and global...
Read nowHOW ALKIMI IS TOKENISING THE $600BN DIGITAL ADS MARKET
Alkimi pioneers tokenization of intangible assets like digital ads via its decentralized ad exchange. Discover...
Read nowAlkimi Exchange: ATS London Our Top Tips
Alkimi Exchange at ExchangeWire's ATS London 2022. CEO Ben Putley on "Decentralisation for Effective Advertising" & Web3...
Read nowPrivacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST
Explore the heated debate around Google's Privacy Sandbox and phasing out third-party cookies. Learn about the...
Read nowDebunking the Biggest Myths About Crypto's Carbon Footprint
Debunking common myths about cryptocurrency's environmental impact. Learn about crypto's renewable energy adoption,...
Read nowDeceptive MFA Websites Are Sabotaging the Advertising Industry
Learn about the growing threat of Made for Advertising (MFA) websites that prioritise ad revenue over user experience,...
Read nowWhat Gives Cryptocurrency Value?
Explore what gives cryptocurrency real value, beyond its digital nature. Understand the key elements of utility, trust,...
Read nowIntroducing Alkimi Governance
Alkimi Exchange launches community governance, allowing $ADS token holders to have a voice in key decisions. Learn how...
Read nowHow NFT projects have used Web3 values to quickly build recognisable brands
Explore how NFT projects like Bored Ape Yacht Club and CryptoPunks leverage ownership, community, and exclusivity to...
Read nowWhy Your Brand Needs NFTs
Discover why major brands like Nike, Starbucks, and Gucci are embracing NFTs for brand awareness, revenue generation,...
Read nowNFTs are More Than Just Digital Art
Explore the underrated potential of NFTs (non-fungible tokens) that goes far beyond digital art and collectibles....
Read nowWhat Is Cryptocurrency?
Discover the origins and true meaning of cryptocurrency in simple terms. Learn how cryptography enabled secure...
Read nowThe Alkimi Ad Exchange is live! Here’s what that means…
Alkimi Exchange launches live ad exchange, serving ads on Alkimi Labs. Enables ad auctions, validation on Ads Ledger,...
Read nowWhat is a Blockchain?
Understand blockchain technology with this beginner's guide. Learn what a blockchain is, how blocks and transactions...
Read nowDEEP DIVE with Chandru: Unpacking Transaction Data
Alkimi Exchange launches 'Ads on Labs', integrating with publishers, IAB's TCF compliance, real-time bidding, ad...
Read nowAlkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience
Alkimi Exchange's 'AlEx Into The Metaverse': a NFT arcade game lets users pilot custom avatars, compete for high scores,...
Read nowThe Memeification of eCommerce
Metaverse rebrand blends data, ads, eCommerce & gaming. Web3 shift shows centralisation vs decentralisation, driven by...
Read nowAlkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist
Alkimi Exchange announces the launch of a unique NFT Collection 'AlEx The Alkimist', offering utility and rewards for...
Read nowThe evolution of advertising: from centralised to decentralised models
From early print ads to today's digital marketing, advertising has constantly evolved. This blog charts the...
Read nowHow blockchain technology will change the world
Discover how blockchain, the technology behind Bitcoin, is transforming industries from finance to healthcare with...
Read nowA deeper look at blockchain technology
Learn the essential technical foundations of revolutionary blockchain technology including distributed ledgers...
Read nowConnecting crypto & blockchain
Learn about the integral relationship between blockchain technology and cryptocurrencies. This blog provides an...
Read nowThe High-Stakes Clash Between Crypto and Regulators
Mark Pearce explores tensions between crypto industry and regulators like the SEC. Mark examines SEC's mandate, crypto...
Read nowThe Importance of Web3 Communities in Business test
This article explores the critical role web3 communities play for companies leveraging blockchain's decentralisation –...
Read nowWhat is programmatic advertising
Discover what programmatic advertising is, how it automates digital display advertising, and the impact it's had on...
Read nowKey moments in digital advertising and what they mean for the future
Analysing the evolution of digital advertising from the first banner ads in the 90s to today's data-driven,...
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