BlogBlog
![Media Planning & Buying - The Programmatic Revolution](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2FCjXZ99NAw7CEsUWsmdWMx%2Faa616b6164595ec015d769bfa8186534%2FSlide_16_9_-_497__1_.png&w=2048&q=75)
Media Planning & Buying - The Programmatic Revolution
Discover the transformative power of programmatic media planning and buying in digital advertising. Leverage data and...
![SPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F5aW2nVgSur5HlDTUdUBz1A%2F3d4947b70407a3739c62d2257331597b%2FSlide_16_9_-_474__2_.png&w=2048&q=75)
SPO, Sustainability & Transparency Takes Centre Stage at Cannes Lions 2024
Explore key insights from Cannes Lions 2024: The shift to supply chain transparency and sustainability in programmatic...
![Big Budgets, Bigger Challenges: Adtech's Role in Gaming](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F310ZM6m0vSmXkXligVs69p%2F98c1074949457abf315373aee598764d%2FSlide_16_9_-_483__2_.png&w=2048&q=75)
Big Budgets, Bigger Challenges: Adtech's Role in Gaming
Discover how video game advertising is transforming digital marketing. New study reveals increased budgets, improved...
![Can AI Help Advertising Become More Sustainable?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F7CScHNyaWwYpUU9z6cCM6b%2F3655b400160d007edcac6f677dbdf70e%2FSlide_16_9_-_480__2_.png&w=2048&q=75)
Can AI Help Advertising Become More Sustainable?
Explore how AI is revolutionising sustainable advertising. Learn about optimised resource allocation, reduced waste,...
![Connected TV Trends of 2024](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3ba2OUg3O9WF0yZbKebt8L%2Fbfb88a8476985832e781e828ac973098%2FSlide_16_9_-_318.png&w=2048&q=75)
Connected TV Trends of 2024
Discover key CTV trends identified by Samsung Ads, including the role of broadcasters, interactive ads, and AI-driven...
![WTF Is Supply Path Optimisation & Log-Level Data?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2CevMoTdhUHl1bwRwpqzDD%2Fce0edc871235c54e683c4466c097cbca%2FSlide_16_9_-_282.png&w=2048&q=75)
WTF Is Supply Path Optimisation & Log-Level Data?
Discover how Supply Path Optimization (SPO) and log-level analysis enhance programmatic advertising. Alkimi’s Ad...
![Alkimi and Renovi Partnership](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F6tCPMB28PqVz2i8nJIpFVU%2F387013742ffc7af0c36cf0059e04a3ae%2Falkimi_renovi__1_.png&w=2048&q=75)
Alkimi and Renovi Partnership
Alkimi partners with Renovi to bring blockchain-based programmatic advertising to in-game ads, enhancing ad efficiency...
![Alkimi Labs V2 - A New Era of Tokenised Digital Advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F52Vg6oDqWjYSYLI52MLUOq%2Fb31f4e01900b4fd5272c7c9d1a54ecfe%2FSlide_16_9_-_471__1_.png&w=2048&q=75)
Alkimi Labs V2 - A New Era of Tokenised Digital Advertising
Introducing Alkimi Labs V2: A pioneering decentralised ad platform on blockchain, ensuring transparency. Tokenise ad...
![WTF ETH ETF: Ethereum ETFs to the Rescue!](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F1iANGK5FOfTepLZnO76LOm%2Fd25e85d9a7c37ca28b1a5b557866ab85%2FSlide_16_9_-_428__1_.png&w=2048&q=75)
WTF ETH ETF: Ethereum ETFs to the Rescue!
Discover the significance of the newly approved Ethereum ETF and its potential impact on the crypto industry and global...
![HOW ALKIMI IS TOKENISING THE $600BN DIGITAL ADS MARKET](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F4D0pBfGIW7HSaddOX1aZQ8%2F165382ec088fe352f2a4d5492f9bf11a%2Fblog_9.webp&w=2048&q=75)
HOW ALKIMI IS TOKENISING THE $600BN DIGITAL ADS MARKET
Alkimi pioneers tokenization of intangible assets like digital ads via its decentralized ad exchange. Discover...
![Alkimi Exchange: ATS London Our Top Tips](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F1BNBkC2PvF0AqVt9thXd8A%2Fa815b7499462544fbe19749e7ae1b871%2FAlkimi_Exchange_ATS_London_Our_Top_Tips.png&w=2048&q=75)
Alkimi Exchange: ATS London Our Top Tips
Alkimi Exchange at ExchangeWire's ATS London 2022. CEO Ben Putley on "Decentralisation for Effective Advertising" & Web3...
![Privacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F5iqa7Vv72afmtf5O2fqvGn%2Fa08610267f916ca8b1d390a4ff42fd34%2FPrivacy_vs._Precision__The_Debate_Surrounding_Google-s_Privacy_Sandbox.png&w=2048&q=75)
Privacy vs. Precision: The Debate Surrounding Google's Privacy Sandbox TEST
Explore the heated debate around Google's Privacy Sandbox and phasing out third-party cookies. Learn about the...
![Debunking the Biggest Myths About Crypto's Carbon Footprint](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F1vsERKuVbbEtpCXE9iaS3O%2F2fefebaf814f3acd605f1e029554eec2%2FDebunking_the_Biggest_Myths_About_Crypto-s_Carbon_Footprint.png&w=2048&q=75)
Debunking the Biggest Myths About Crypto's Carbon Footprint
Debunking common myths about cryptocurrency's environmental impact. Learn about crypto's renewable energy adoption,...
![Deceptive MFA Websites Are Sabotaging the Advertising Industry](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F6BCRKZs7A2q8CCNunehtjj%2Faeb96d99e37c86bccb4f6f67eaa3fc3a%2FDeceptive_MFA_Websites_Are_Sabotaging_the_Advertising_Industry.png&w=2048&q=75)
Deceptive MFA Websites Are Sabotaging the Advertising Industry
Learn about the growing threat of Made for Advertising (MFA) websites that prioritise ad revenue over user experience,...
![What Gives Cryptocurrency Value?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2FMKxUYbtbYe4DoA7vhCWBs%2F8e0cf65d973d527e945544413c01c7c8%2FWhat_Gives_Cryptocurrency_Value_.png&w=2048&q=75)
What Gives Cryptocurrency Value?
Explore what gives cryptocurrency real value, beyond its digital nature. Understand the key elements of utility, trust,...
![Introducing Alkimi Governance](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3dV4HHwOys0KuYtwSuClZK%2Fde071583681de09c2dc2b6d3a6f1c168%2FIntroducing_Alkimi_Governance.png&w=2048&q=75)
Introducing Alkimi Governance
Alkimi Exchange launches community governance, allowing $ADS token holders to have a voice in key decisions. Learn how...
![How NFT projects have used Web3 values to quickly build recognisable brands](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3AHCtHeiJFQLQCFxxrEpNW%2F731968fa68ee3a8e33b01398735ae0d2%2FHow_NFT_projects_have_used_Web3_values_to_quickly_build_recognisable_brands.png&w=2048&q=75)
How NFT projects have used Web3 values to quickly build recognisable brands
Explore how NFT projects like Bored Ape Yacht Club and CryptoPunks leverage ownership, community, and exclusivity to...
![Why Your Brand Needs NFTs](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2WyCROoRzds5hjhF2GRNLR%2F95e013680c3dab14f505a18a3a08fe6f%2FWhy_Your_Brand_Needs_NFTs.png&w=2048&q=75)
Why Your Brand Needs NFTs
Discover why major brands like Nike, Starbucks, and Gucci are embracing NFTs for brand awareness, revenue generation,...
![NFTs are More Than Just Digital Art](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3CjVIAbI8CSmWAejIOkNPH%2F8176bc022667f11d7b6037d3771a6b33%2FNFTs_are_More_Than_Just_Digital_Art_.png&w=2048&q=75)
NFTs are More Than Just Digital Art
Explore the underrated potential of NFTs (non-fungible tokens) that goes far beyond digital art and collectibles....
![What Is Cryptocurrency?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2yxNNGl0bDnDHLIqYMrVQz%2Fa13c118ab1482fc43fe70cdb0e3ce487%2FWhat_Is_Cryptocurrency.png&w=2048&q=75)
What Is Cryptocurrency?
Discover the origins and true meaning of cryptocurrency in simple terms. Learn how cryptography enabled secure...
![The Alkimi Ad Exchange is live! Here’s what that means…](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F5Kg0ubOTF3iE6JSLMmjI7f%2F909e78634392e04456c30760d92550c5%2FThe_Alkimi_Ad_Exchange_is_live__Here_s_what_that_means_.png&w=2048&q=75)
The Alkimi Ad Exchange is live! Here’s what that means…
Alkimi Exchange launches live ad exchange, serving ads on Alkimi Labs. Enables ad auctions, validation on Ads Ledger,...
![What is a Blockchain?](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2VTAtCyxeYMfKikGB1C4zT%2Fb424ecf94aede3d94024ff646449a6e6%2FWhat_is_a_Blockchain.png&w=2048&q=75)
What is a Blockchain?
Understand blockchain technology with this beginner's guide. Learn what a blockchain is, how blocks and transactions...
![DEEP DIVE with Chandru: Unpacking Transaction Data](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3CKmwzB8qLPjL2aUEthyAn%2Feec4908ec078b1da8d80a92a667f1a7e%2FDEEP_DIVE_with_Chandru_Unpacking_Transaction_Data.png&w=2048&q=75)
DEEP DIVE with Chandru: Unpacking Transaction Data
Alkimi Exchange launches 'Ads on Labs', integrating with publishers, IAB's TCF compliance, real-time bidding, ad...
![Alkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2zNABUFkS1SAPiBQXDh9uX%2F8a66d45b4077b7570cf448e9992751fc%2FAlkimi_Exchange_Delivers__The_First_NFT_Based_Blockchain_Gaming_Experience.png&w=2048&q=75)
Alkimi Exchange Delivers The First NFT Based Blockchain Gaming Experience
Alkimi Exchange's 'AlEx Into The Metaverse': a NFT arcade game lets users pilot custom avatars, compete for high scores,...
![The Memeification of eCommerce](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F5ZuhVLakS1Akmk3rL3jr9L%2F6bd219d7e69b5230a0f2ad50aac83b24%2FThe_Memeification_of_eCommerce.png&w=2048&q=75)
The Memeification of eCommerce
Metaverse rebrand blends data, ads, eCommerce & gaming. Web3 shift shows centralisation vs decentralisation, driven by...
![Alkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F2GbdSOZSVXpjtwrFTvbmBH%2F7a608b06b8688437070c25bba5574ee4%2FAlkimi_Exchange_Announces_NFT_Rewards_Collection_AlEx_The_Alkimist__1_.png&w=2048&q=75)
Alkimi Exchange Announces NFT Rewards Collection: AlEx The Alkimist
Alkimi Exchange announces the launch of a unique NFT Collection 'AlEx The Alkimist', offering utility and rewards for...
![The evolution of advertising: from centralised to decentralised models](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2Fw4n8JstjWngIMsbAreNQx%2Fab8583968547771477734b1aa91821e2%2Fblog_6.png&w=2048&q=75)
The evolution of advertising: from centralised to decentralised models
From early print ads to today's digital marketing, advertising has constantly evolved. This blog charts the...
![How blockchain technology will change the world](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F5vLlBThHQwL5yqvJEWjNcf%2Faa851d60a93ad7260995e3b47339a709%2Fblog_4.png&w=2048&q=75)
How blockchain technology will change the world
Discover how blockchain, the technology behind Bitcoin, is transforming industries from finance to healthcare with...
![A deeper look at blockchain technology](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F40nDQiOiDmU1raUo11t6cA%2Fbf28e6a1dcb16d177c65de6fcc38d5b5%2Fblog_1.png&w=2048&q=75)
A deeper look at blockchain technology
Learn the essential technical foundations of revolutionary blockchain technology including distributed ledgers...
![Connecting crypto & blockchain](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F6pMW5hbzDa05jkvfrKwl1g%2F590912cf126e4994e9ce5e75f6f03ec1%2Fblog_2.png&w=2048&q=75)
Connecting crypto & blockchain
Learn about the integral relationship between blockchain technology and cryptocurrencies. This blog provides an...
![The High-Stakes Clash Between Crypto and Regulators](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F1uNkCdZRX37nA1OTHrvYgn%2F1ddeebb054753559fd0f0822b8de823a%2Fpexels-rccbtn-14011577.jpg&w=2048&q=75)
The High-Stakes Clash Between Crypto and Regulators
Mark Pearce explores tensions between crypto industry and regulators like the SEC. Mark examines SEC's mandate, crypto...
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The Importance of Web3 Communities in Business test
This article explores the critical role web3 communities play for companies leveraging blockchain's decentralisation –...
![What is programmatic advertising](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F65lqiac4SJcBwC8B4b62ys%2F0a6cafbae98a9be59cf61dd2a3ee6f62%2Fblog_7.png&w=2048&q=75)
What is programmatic advertising
Discover what programmatic advertising is, how it automates digital display advertising, and the impact it's had on...
![Key moments in digital advertising and what they mean for the future](/_next/image?url=https%3A%2F%2Fimages.ctfassets.net%2Fxr33rawz76t8%2F3RR0ApGHxxxnZKijOuZHXH%2F12e02c70e7a3861daaddcc08a8eed458%2Fblog_5.png&w=2048&q=75)
Key moments in digital advertising and what they mean for the future
Analysing the evolution of digital advertising from the first banner ads in the 90s to today's data-driven,...