Standards
- The Standardisation Race: What Happens If AAMP and AdCP Do Not Converge?The IAB Tech Lab's agentic specifications and AdCP are developing in parallel with no convergence date. If both achieve adoption without merging, agentic advertising fragments along protocol lines. The fragmentation cost falls on buyers.
- AdCP and AAMP Agree on One Thing: The Shared Record Is the Hard PartAdCP's O'Kelley and AAMP's Singh were asked the same questions separately and arrived at the same answer: a shared deterministic deal record is a precondition for agentic advertising to function as a market, and it is not yet at scale.