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Sep · 4 min read
Agent negotiation changes what a constrained budget can access by removing intermediary layers and reducing the execution cost per buy. Here is what that looks like in practice.
Sep · 5 min read
Intermediary costs, minimum spend thresholds, and negotiation friction keep SME budgets out of premium television. An honest look at what would need to change.
Sep · 5 min read
Removing managed service overhead lowers the practical entry point for television advertising. What that means for campaign structure, and what a smaller advertiser needs to have in place.
