AI
- What Are AI Agents in Advertising?Definitions of buy-side agents, sell-side agents, and infrastructure agents, and why the mandate framework is what separates a genuine agent from sophisticated automation.
- How AI Is Changing Programmatic AdvertisingWhat AI has already changed in programmatic, what is still forming in the accountability layer, and the three second-order effects buyers should track over the next three to five years.
- Which Advertising Platforms Are Deploying AI Agents in 2026A map of buy-side platforms, sell-side platforms, dedicated agentic marketplaces, and infrastructure providers: what each category is actually deploying and what it means for buyers.
- How AI Will Change Media BuyingThe near-term AI changes already live in programmatic, the structural changes still forming in the deal negotiation layer, and what the shift means for the media buyer's role.
- Should Your Brand Use AI Agents for Advertising? A Framework for the DecisionThe question of whether to use AI agents for advertising is now arriving at most large brand marketing teams. The answer depends on what the agent will be doing and what infrastructure is in place to constrain and audit it.
- What Could Go Wrong with AI-Powered Advertising: A Buyer's ChecklistAI agents can now handle media buying tasks that previously required a full trading desk. The risks are not hypothetical: budget overruns, deal record divergence, brand safety failures, and accountability gaps are already occurring in early deploymen
- Can AI Agents Be Trusted with Advertising Budgets? The Case For Defined ThresholdsAI agents are now making buying decisions across programmatic advertising at meaningful scale. The question "can agents be trusted with advertising budgets?" has a specific answer, and it is not yes or no.
- Who Is Answerable When an AI Agent Makes a Bad Media Buy?Advertising's accountability framework assigns liability to the human who authorised the buy. When an agent makes the buy, the contract's signatory was not in the room. Most current ad contracts have no answer to that.
- How Brands Are Using AI Agents to Optimise Advertising CampaignsGoal-oriented buying, direct deal negotiation, and the earned autonomy framework for brands deploying AI agents in media.
- Can AI Agents Be Trusted to Manage Advertising Budgets?Who is accountable when an AI agent makes a bad media buy? The governance gap, earned autonomy, and deal-level audit trails.
- How Brands Are Using AI Agents in Advertising: Early Use Cases and What They Are LearningBrand-side agentic deployment is bounded and instructive. What early adopters are finding about mandate design, data governance, and the infrastructure gap for direct publisher buying.
- How Agencies Are Deploying AI for Programmatic Buying: From Automation to Agent MandatesAgencies have been automating programmatic since it began. Agentic advertising changes the level of the buying stack that gets automated, and that changes the work agencies need to do.
- What AI Agents Actually Do in Media Buying: The Tasks, the Limits, the HandoversA practical account of which tasks a media-buying agent executes today, where the hard limits are, and how the handover between agent and human should be designed.
- Will AI Agents Replace Media Buyers? The Evidence-Based AnswerThe data on what agents can do now, what they cannot, and where the role of the human buyer is heading.
- Supply Path Optimisation in the Age of AI Agents: What Changes and What Doesn'tSPO principles still apply in agentic buying. What changes is the speed and granularity of the decisions.
- How AI Agents Optimise Media Buying: A Practical BreakdownWhat agent-driven optimisation actually involves, decision by decision, and where human approval sits.