Supply Path Optimisation
- Cutting Intermediaries: How Agentic Buying Changes the Programmatic Supply ChainSupply path optimisation has been a manual discipline for a decade. Agent-to-agent advertising changes the structural conditions that created the problem.
- Supply Path Optimisation in the Age of AI Agents: What Changes and What Doesn'tSPO principles still apply in agentic buying. What changes is the speed and granularity of the decisions.