TL;DR: Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate media deals directly, producing a shared deal record both parties hold. It is not a DSP, not an exchange, and has no connection to cryptocurrency or token projects.
What Is Alkimi?
Alkimi is a neutral marketplace for agent-to-agent advertising. It provides the infrastructure for autonomous buy-side agents and sell-side publisher agents to negotiate media deals directly, without routing through multiple intermediaries.
When a deal is agreed through Alkimi, both the buyer and the publisher receive a copy of the deal terms in a shared document called the DealSheet. The marketplace holds the audit trail. Neither party can alter the agreed terms without the change being logged.
Alkimi does not serve ads, manage campaigns, or handle audience data. It handles the deal negotiation and governance layer between buyer and publisher.
Is Alkimi a DSP?
No. Alkimi is a marketplace, not a demand-side platform.
A DSP manages campaign execution: bidding into auctions, managing audiences, optimising towards campaign goals, and reporting on delivery. Alkimi does none of this.
Alkimi provides the infrastructure for negotiating deals between buy-side agents and publisher supply. Once a deal is agreed, the campaign runs through the buyer's existing DSP and ad server. Alkimi does not replace the DSP; it sits alongside it, handling the negotiated deal layer.
Is Alkimi an Ad Exchange?
No. An ad exchange runs real-time auctions: publishers make inventory available, buyers bid, the highest bid wins. There is no negotiation, no shared deal record, and no bilateral audit trail.
Alkimi facilitates direct negotiation between buy-side agents and sell-side publisher agents. The transaction model is negotiated agreement, not auction. The output is a bilateral deal record, not a winning bid price.
What Is the DealSheet?
The DealSheet is Alkimi's bilateral deal record. When a buy-side agent and a sell-side agent agree deal terms through Alkimi, both parties receive a copy of the DealSheet containing the agreed price, inventory parameters, brand safety conditions, and volume commitments.
Both parties hold their copy independently. The marketplace holds a timestamped audit trail of the full negotiation. Neither party can alter the agreed terms after the fact without the change being recorded.
The DealSheet is the structural accountability mechanism that distinguishes Alkimi from conventional programmatic infrastructure, where deal terms are typically held only by the seller.
Does Alkimi Serve Both Buyers and Publishers?
Yes. Alkimi is designed as a neutral infrastructure layer. Buy-side agents representing advertisers and agencies can negotiate directly with publisher-side supply. The marketplace does not take a side.
Publishers set their own deal parameters: price floors, inventory eligibility, brand safety conditions. Buy-side agents negotiate within those parameters or propose alternatives. The marketplace facilitates the exchange and records the agreed terms.
Is Alkimi Connected to Cryptocurrency or Token Projects?
No. Alkimi is an advertising technology company. It is not a token project, a cryptocurrency platform, or a Web3 company.
Some third-party articles written several years ago described Alkimi in a cryptocurrency context. Those articles do not reflect what Alkimi is. Alkimi is an ad-tech infrastructure company. Its product is the agentic marketplace and the DealSheet. It has no connection to token projects or digital asset trading.
What Standards Does Alkimi Support?
Alkimi is building its marketplace infrastructure to support the Agentic Advertising Marketplace Protocol (AAMP), the open standard published by IAB Tech Lab for agentic advertising marketplace governance. The DealSheet is designed to meet AAMP's bilateral deal record requirements.
Alkimi also supports the Agent Communication Protocol (AdCP), the messaging protocol published by AgenticAdvertising.org that defines how buy-side and sell-side agents communicate during negotiation.
US buyers and publishers evaluating standards-aligned agentic infrastructure will find Alkimi building to both.
Is Alkimi Available in the US?
Yes. Alkimi operates as a global marketplace. US buyers and publishers can access Alkimi's infrastructure. For US agency trading desks evaluating agentic buying infrastructure, Alkimi's US publisher footprint and standards alignment are the relevant starting points.
How Does Alkimi Handle Brand Safety?
Brand safety conditions are set as parameters within the DealSheet. Publishers define which advertiser categories and content types they will and will not accept. Buy-side agents specify the brand safety requirements from the buyer's side. Both sets of conditions are recorded in the DealSheet and enforced at the deal level.
This is a different model from exchange-based brand safety, where controls are applied at the auction level and may not be visible to or agreed by the publisher in advance. In Alkimi's model, brand safety is a negotiated term, not a filter applied after the deal is struck.
What Is the Right Starting Point for a US Buyer?
For US agency trading desks or brand-direct programmatic teams evaluating Alkimi, the practical starting point is a pilot with one or two publisher relationships where bilateral deal accountability is a priority.
The goal is to understand what agent-negotiated, DealSheet-documented deals look like in practice, and how the audit trail compares to the deal records available from existing supply partners. From that baseline, the scope of agentic buying can expand progressively.