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Sep · 4 min read
Brand safety in agentic advertising requires buyers to encode safety constraints directly into agent mandates, verify that those constraints travel with the agent across every negotiation, and audit outcomes against declared parameters.
Sep · 4 min read
When a dispute arises over an agent-negotiated deal, the DealSheet is the reference point. The marketplace provides deal record retrieval; both parties compare their delivery data against the agreed DealSheet terms. The neutral marketplace holds the rec...
Sep · 4 min read
US buyers evaluating agentic advertising marketplaces should assess deal governance, mandate portability, audit log access, standards support, and human oversight design before committing to a platform.
Sep · 4 min read
SSPs are adapting to agent-to-agent media buying by building sell-side agent capabilities and integrating with neutral marketplaces that provide bilateral deal record infrastructure. For publishers who currently route inventory through an SSP, the key q...
Sep · 5 min read
A CTV media buying mandate is more specific than a general display mandate. It needs to define which broadcaster and content categories the brand will appear against, what CPM ceilings apply by category, what audience data permissions the agent holds fo...
Sep · 4 min read
US brand-direct buyers are adopting agentic advertising by starting with mandate-bounded pilot campaigns, focusing on direct publisher relationships, and building internal governance frameworks before scaling agent autonomy.
Sep · 4 min read
Agentic buying shifts the agency trading desk from execution management to mandate governance, supply path strategy, and agent performance oversight.
Sep · 5 min read
A CTV publisher preparing to receive agentic proposals needs a sell-side mandate that goes further than a standard programmatic floor configuration. It needs CPM floors by content category and daypart, buyer category restrictions, audience data conditio...
Sep · 5 min read
A buyer running agent-negotiated deals should have three audit rights: deal record access, decision log access, and delivery comparison capability. Deal record access means the ability to retrieve the DealSheet for any deal independently of the counterp...
Sep · 3 min read
Agentic advertising is an emerging model where AI agents handle media negotiation, deal-making, and campaign execution on behalf of buyers and sellers, with humans setting the rules and approving key decisions.
Sep · 4 min read
A DSP connects buyers to inventory through a bidding interface, charges a percentage of spend, and holds the buyer's record of what happened. Alkimi is a neutral agentic marketplace where buy-side and sell-side agents negotiate bilateral deals directly,...
Sep · 4 min read
In conventional programmatic, there is no single document both parties agreed before the campaign ran. In agentic advertising, the bilateral DealSheet is written at negotiation time, timestamped, and held by both parties independently. This piece explai...
Sep · 4 min read
Agentic advertising is beginning to intersect with the US upfront market by enabling AI agents to manage the negotiation, documentation, and governance of forward commitments in a more structured and auditable way.
Sep · 3 min read
The Media Rating Council publishes standards that define how digital advertising impressions and viewability are measured. As agentic advertising scales, MRC guidance is evolving to address how automated deal negotiation intersects with established meas...
Sep · 5 min read
AdCP (Agent Communication Protocol, published by AgenticAdvertising.org) defines how a buy-side agent and a sell-side agent communicate to reach a bilateral deal. It operates across four layers: identity, proposal format, negotiation sequence, and deal ...
Sep · 2 min read
Carbon and sustainability are becoming measurable parameters in US programmatic buying. Agentic advertising infrastructure is positioned to encode sustainability requirements directly into agent mandates, making carbon-aware buying automated rather than...
Sep · 3 min read
Programmatic deal transparency is the ability of buyers and publishers to independently verify the terms, execution, and delivery of a media deal. For US buyers, it is both a commercial imperative and an increasingly regulated requirement.
Sep · 3 min read
The Agentic Advertising Management Protocols (AAMP) is an open standard published by IAB Tech Lab that defines how agentic advertising marketplaces should handle deal negotiation, governance, and audit. US buyers evaluating agentic platforms should unde...
Sep · 3 min read
Most US media buyers do not hold a verifiable record of what they agreed in their programmatic deals. This article explains what a verifiable deal record looks like, why it matters, and how to get one.
Sep · 3 min read
Alkimi is not a DSP and does not replace one. It is a neutral agentic marketplace that handles the deal negotiation and governance layer between buy-side agents and publisher supply. US buyers use Alkimi alongside their existing DSP, not instead of it.
Sep · 3 min read
AI agent negotiation in programmatic advertising means structured, mandate-driven deal-making between buy-side and sell-side agents, not simply faster bidding. This guide explains how it works and what US media buyers need to understand before adopting it.
Sep · 4 min read
US agency trading desks are beginning to evaluate agentic advertising platforms. This article describes the categories of platform in the market, what each offers, and the questions trading desks should ask before committing.
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate media deals directly, producing a shared deal record both parties hold.
Sep · 4 min read
The three-step approach to supply chain reduction: audit the current supply path, identify which inventory justifies direct bilateral deals, and build the mandate and agent infrastructure to run bilateral deals at scale.
Sep · 5 min read
The primary risks of AI agents in media buying are mandate governance failures, approval thresholds that never activate, deal records that are not audited, and accountability gaps. These are governance risks, not technology risks, and they are addressable.
Sep · 4 min read
AI agents help with media buying through precise bid management at scale in conventional programmatic, and through mandate-governed bilateral deal negotiation in agentic marketplaces. In both cases: agents execute, humans govern.
Sep · 4 min read
Agent-to-agent deal reconciliation works from the shared DealSheet outward. Both parties agreed the terms before any impression was served; the DealSheet is the reference point for post-campaign verification.
Sep · 4 min read
How agency trading desks are reorganising around mandate governance, agent oversight, and deal record management as buy-side agents take over the execution layer of bilateral deal negotiation.
Sep · 4 min read
A practical guide to writing a media buying mandate: the six core elements it must contain, how to make it auditable, and who should review it before the agent is deployed.
Sep · 5 min read
The structural difference between CPMs won in auction and CPMs agreed in bilateral negotiation: how prices are set, what patterns result, and how to calibrate mandate CPM parameters correctly.
Sep · 4 min read
A definition of the media buying mandate: why mandates are necessary, what they contain, who is responsible for writing them, and how to evaluate whether a mandate is genuinely auditable.
Sep · 4 min read
The shift from execution to governance at agency trading desks: what changes at the function level, the new capabilities desks need to build, and what clients should expect from a desk that has made the transition.
Sep · 4 min read
The near-term AI changes already live in programmatic, the structural changes still forming in the deal negotiation layer, and what the shift means for the media buyer's role.
Sep · 7 min read
The standard case for agentic media buying focuses on what advertisers gain. Speed, scale, efficiency, consistent rate card application. The losses are described less often, and when they are, they tend to be framed as temporary inconveniences.
Sep · 8 min read
Brand safety in programmatic advertising has always been a two-layer problem. Understanding the distinction between context safety and creative safety is the difference between deploying agents correctly and discovering the gap after an incident.
Sep · 7 min read
AI agents can now handle media buying tasks that previously required a full trading desk. The risks are not hypothetical: budget overruns, deal record divergence, brand safety failures, and accountability gaps are already occurring in early deploymen
Sep · 7 min read
Six specific risks in agentic media buying, each with named evidence and a practical mitigation: deal record divergence, data consent, creative mismatch, budget aggregation, liability allocation, and measurement reconciliation.
Sep · 6 min read
Advertising's accountability framework assigns liability to the human who authorised the buy. When an agent makes the buy, the contract's signatory was not in the room. Most current ad contracts have no answer to that.
Sep · 5 min read
A practical account of which tasks a media-buying agent executes today, where the hard limits are, and how the handover between agent and human should be designed.
Aug · 8 min read
The data on what agents can do now, what they cannot, and where the role of the human buyer is heading.
Aug · 8 min read
Six questions to ask any marketplace claiming neutrality, and what honest answers look like.
Aug · 8 min read
A side-by-side look at three buying models: where each sits on cost, control, and transparency.
Aug · 8 min read
How to evaluate competing agentic platforms across the dimensions that matter to a trading team.
Aug · 9 min read
The questions that separate genuine agentic infrastructure from rebranded automation.
Aug · 15 min read
What agent-driven optimisation actually involves, decision by decision, and where human approval sits.
Aug · 8 min read
The structural difference between an agentic marketplace and the programmatic tools buyers already use.
Aug · 8 min read
Breaking down WPP's findings and what they signal for brands considering their first agentic pilot.
