What makes an agentic marketplace different from an ad exchange
Sep · 6 min read
Both connect buyers and sellers of media. The structural difference is what they own and what they leave in customer systems.
Alkimi
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Why Alkimi built a benchmark before building a marketplace
Sep · 6 min read
The claim "AI can buy media" was untested. Concourse Bench v1 is the evidence base that makes every other piece of Alkimi's content defensible.
How Alkimi Handles Agent-to-Agent Deal Negotiation
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate bilateral deals directly, producing a shared DealSheet that both parties hold independently. This piece explains how the connection is made, how proposals ...
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Alkimi vs a DSP: What Is the Structural Difference?
Sep · 4 min read
A DSP connects buyers to inventory through a bidding interface, charges a percentage of spend, and holds the buyer's record of what happened. Alkimi is a neutral agentic marketplace where buy-side and sell-side agents negotiate bilateral deals directly,...
Alkimi vs AdCP: What Is the Difference?
Sep · 4 min read
AdCP is a protocol standard published by AgenticAdvertising.org. It defines how buy-side and sell-side agents communicate to negotiate a bilateral deal: the message format, the deal proposal schema, and the negotiation sequence. Alkimi is a marketplace:...
What Alkimi Does That Existing Programmatic Infrastructure Cannot
Sep · 5 min read
Three specific capabilities distinguish Alkimi from existing programmatic infrastructure. First: bilateral deal records, where both buyer and publisher hold the same DealSheet written at negotiation time. Conventional programmatic cannot produce this be...
Alkimi vs Traditional DSP: What US Buyers Need to Know
Sep · 3 min read
Alkimi is not a DSP and does not replace one. It is a neutral agentic marketplace that handles the deal negotiation and governance layer between buy-side agents and publisher supply. US buyers use Alkimi alongside their existing DSP, not instead of it.
How Alkimi Relates to the AAMP and AdCP Standards
Sep · 4 min read
Two standards define what compliant agentic advertising infrastructure looks like. AdCP (Agent Communication Protocol), published by AgenticAdvertising.org, covers agent-to-agent negotiation. AAMP (Agentic Advertising Marketplace Protocol), published by...
What Is Alkimi? The Answer for US Ad-Tech Buyers
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate media deals directly, producing a shared deal record both parties hold.
How Alkimi Differs from a Traditional Programmatic Exchange
Sep · 4 min read
The structural difference between a programmatic exchange and Alkimi's agentic marketplace: how prices are set, how deal records are held, and what each model means for buyer transparency and post-campaign reconciliation.
What Is Alkimi?
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace. This explainer covers what it does, how it differs from a DSP or SSP, what a DealSheet is, and who uses it.