Strategy
- Can AI Agents Be Trusted with Advertising Budgets? The Case For Defined ThresholdsAI agents are now making buying decisions across programmatic advertising at meaningful scale. The question "can agents be trusted with advertising budgets?" has a specific answer, and it is not yes or no.
- Can AI Agents Be Trusted to Manage Advertising Budgets?Who is accountable when an AI agent makes a bad media buy? The governance gap, earned autonomy, and deal-level audit trails.
- Is Agentic Advertising Ready for Enterprise Budgets? What to Verify Before You PilotA practical checklist for procurement and trading teams evaluating agentic platforms at scale.