Brand Safety
- Creative Delivery as the Last Human Mile in Agentic AdvertisingAn agent can negotiate the placement. It cannot render the creative or guarantee it meets spec. When a deal is agreed for an environment the available creative cannot serve, it under-delivers through no fault of the placement decision or the deal record.
- Brand Safety in Agentic Advertising: What Verification Looks Like at Machine SpeedHow brand safety controls work when buying decisions happen faster than human review cycles.