Why supply path optimisation gets harder and more important in an agentic market
Sep · 4 min read
More agents, more direct relationships, fewer intermediaries. The verification problem does not simplify as the path shortens. It gets harder.
market future
Nothing matches that. Try a different word or tag.
The shift from API connections to direct agent negotiation in media
Sep · 4 min read
The current model requires a pre-built DSP-SSP integration for every buyer-seller relationship. Agent-to-agent negotiation changes what infrastructure needs to exist before trading can start.
What the programmatic stack needs to change to support agent-to-agent trading
Sep · 5 min read
The programmatic stack does not need to be replaced. It needs a new layer on top: the negotiation and governance infrastructure that handles what APIs were never designed to do.