connected TV

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  How does agent-to-agent negotiation apply to CTV inventory?

  Oct · 5 min read

  How does agent-to-agent negotiation apply to CTV inventory? Agent-to-agent negotiation applies to CTV inventory through the same deal-based mechanism it applies to any programmatic inventory, but with…

  • agent-to-agent negotiation
  • CTV
  • connected TV
  • programmatic
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  How are AI agents changing connected TV advertising?

  Oct · 5 min read

  How are AI agents changing connected TV advertising? AI agents are changing connected TV advertising by making direct deal negotiation tractable at volumes a human trading team cannot manage, and by…

  • AI agents
  • connected TV
  • CTV advertising
  • agentic advertising