Agency
- What Does a Media Agency Actually Do When Agents Handle the Buying?Agents can execute buying decisions faster than human traders. They cannot define the campaign mandate, configure their own constraints, or take accountability for outcomes. The agency's role is relocated to mandate design and governance.
- How Agencies Are Deploying AI for Programmatic Buying: From Automation to Agent MandatesAgencies have been automating programmatic since it began. Agentic advertising changes the level of the buying stack that gets automated, and that changes the work agencies need to do.