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Sep · 4 min read
Brand safety in agentic advertising requires buyers to encode safety constraints directly into agent mandates, verify that those constraints travel with the agent across every negotiation, and audit outcomes against declared parameters.
Sep · 4 min read
US buyers evaluating agentic advertising marketplaces should assess deal governance, mandate portability, audit log access, standards support, and human oversight design before committing to a platform.
Sep · 4 min read
US brand-direct buyers are adopting agentic advertising by starting with mandate-bounded pilot campaigns, focusing on direct publisher relationships, and building internal governance frameworks before scaling agent autonomy.
Sep · 4 min read
Agentic buying shifts the agency trading desk from execution management to mandate governance, supply path strategy, and agent performance oversight.
Sep · 4 min read
US CMOs need to understand that agentic advertising shifts the strategic conversation from campaign configuration to mandate governance, requiring new accountability frameworks and cross-functional alignment before agents are deployed at scale.
Sep · 4 min read
AI is shifting programmatic advertising from rule-based automation to reasoning-based decision-making, with consequences for how inventory is bought, how deals are structured, and how campaign performance is governed.
Sep · 3 min read
US advertising agencies are deploying AI across planning, bidding, and optimisation to reduce manual work, improve targeting, and respond to campaign signals faster than human teams can manage alone.
Sep · 3 min read
Agentic advertising is an emerging model where AI agents handle media negotiation, deal-making, and campaign execution on behalf of buyers and sellers, with humans setting the rules and approving key decisions.
Sep · 4 min read
Agentic advertising is beginning to intersect with the US upfront market by enabling AI agents to manage the negotiation, documentation, and governance of forward commitments in a more structured and auditable way.
Sep · 3 min read
US privacy laws including CCPA and emerging state-level regulations create specific requirements for how AI advertising agents can access, use, and transmit audience data. Buyers need to understand where compliance responsibility sits in an agentic buyi...
Sep · 3 min read
The Media Rating Council publishes standards that define how digital advertising impressions and viewability are measured. As agentic advertising scales, MRC guidance is evolving to address how automated deal negotiation intersects with established meas...
Sep · 2 min read
Carbon and sustainability are becoming measurable parameters in US programmatic buying. Agentic advertising infrastructure is positioned to encode sustainability requirements directly into agent mandates, making carbon-aware buying automated rather than...
Sep · 3 min read
US holding company agencies face distinct challenges in adopting agentic advertising: cross-client mandate governance, liability for agent decisions made at scale, and the question of whether to build proprietary agent infrastructure or adopt neutral ma...
Sep · 3 min read
Agent-to-agent advertising describes a model where autonomous AI agents on the buy side and sell side negotiate media deals directly. US programmatic teams need to understand how it differs from standard automation and what it means for their workflows.
Sep · 3 min read
Programmatic deal transparency is the ability of buyers and publishers to independently verify the terms, execution, and delivery of a media deal. For US buyers, it is both a commercial imperative and an increasingly regulated requirement.
Sep · 2 min read
US publishers can grow revenue through agentic advertising by offering sell-side agents that negotiate directly with buy-side agents, producing bilateral deal records that command premium pricing compared to open-market auction inventory.
Sep · 3 min read
SSPs and agentic marketplaces serve different functions. SSPs manage auction-based programmatic selling. Agentic marketplaces handle negotiated deal-making between autonomous agents. US publishers need to understand the distinction to make informed infr...
Sep · 3 min read
A deal sheet in programmatic advertising is a shared, structured record of the terms agreed between a buyer and a publisher before a campaign runs. It is not a deal ID. It is a bilateral document that both parties hold and can audit independently.
Sep · 3 min read
The Agentic Advertising Management Protocols (AAMP) is an open standard published by IAB Tech Lab that defines how agentic advertising marketplaces should handle deal negotiation, governance, and audit. US buyers evaluating agentic platforms should unde...
Sep · 3 min read
Most US media buyers do not hold a verifiable record of what they agreed in their programmatic deals. This article explains what a verifiable deal record looks like, why it matters, and how to get one.
Sep · 4 min read
Agentic advertising reduces hidden fees by making deal terms explicit in negotiated records, shortening the intermediary chain, and giving buyers audit logs that connect spend commitments to delivery outcomes.
Sep · 4 min read
IAB Tech Lab's AAMP and AgenticAdvertising.org's AdCP are two separate open standards for agentic advertising. Understanding what each covers is essential for US buyers and publishers evaluating agentic platforms.
Sep · 3 min read
Only a small number of platforms currently support genuine agent-to-agent bidding, where buy-side and sell-side agents negotiate directly. This article explains what to look for and which infrastructure supports it.
Sep · 3 min read
Publishers working with autonomous buy-side agents need to define deal parameters their sell-side infrastructure can communicate and enforce. This article explains what that looks like in practice.
Sep · 3 min read
Alkimi is not a DSP and does not replace one. It is a neutral agentic marketplace that handles the deal negotiation and governance layer between buy-side agents and publisher supply. US buyers use Alkimi alongside their existing DSP, not instead of it.
Sep · 3 min read
AI agent negotiation in programmatic advertising means structured, mandate-driven deal-making between buy-side and sell-side agents, not simply faster bidding. This guide explains how it works and what US media buyers need to understand before adopting it.
Sep · 4 min read
US agency trading desks are beginning to evaluate agentic advertising platforms. This article describes the categories of platform in the market, what each offers, and the questions trading desks should ask before committing.
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate media deals directly, producing a shared deal record both parties hold.
