How does an agent use a deal record during a campaign?

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  How is a machine-readable ad deal structured for agent-to-agent negotiation?

  Oct · 6 min read

  How is a machine-readable ad deal structured for agent-to-agent negotiation? A machine-readable ad deal is a structured data document containing the pricing terms, inventory specifications, targeting…

  • How is a machine-readable ad deal structured for agent-to-agent negotiation?
  • What fields must a machine-readable ad deal contain?
  • What makes a deal record "bilaterally verifiable"?
  • Why does the audit metadata matter?