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Sep · 5 min read
A buyer running agent-negotiated deals should have three audit rights: deal record access, decision log access, and delivery comparison capability. Deal record access means the ability to retrieve the DealSheet for any deal independently of the counterp...
Sep · 3 min read
Programmatic deal transparency is the ability of buyers and publishers to independently verify the terms, execution, and delivery of a media deal. For US buyers, it is both a commercial imperative and an increasingly regulated requirement.
Sep · 4 min read
Why verification vendors are expanding into deal record auditing: the three structural advantages they hold, what deal record auditing involves, and what buyers should ask their current verification vendors.
Sep · 7 min read
Six questions to assess whether a platform gives buyers genuine deal record access or just reporting against a record they cannot independently verify.
Sep · 6 min read
What documentation to request, how to run mandate-to-delivery reconciliation, and the questions that identify whether an agentic platform is actually auditable.
Sep · 6 min read
MFA detection happens post-buy today. In agentic advertising, the deal is agreed before the buy, moving quality evaluation to the point of negotiation or turning post-buy detection into an audit of a fait accompli.
Aug · 8 min read
Why full audit trails and bilateral deal records change the transparency conversation in programmatic.
May · 9 min read
How AI search has replaced the results page as the moment brands are shortlisted, and why most measurement infrastructure is not built to detect it.
