Transparency
- From MFA to Agent-Negotiated Inventory: Why Transparency Just Got a New ProblemMFA detection happens post-buy today. In agentic advertising, the deal is agreed before the buy, moving quality evaluation to the point of negotiation or turning post-buy detection into an audit of a fait accompli.
- Is Agentic Advertising a Black Box? What Transparency Actually Looks LikeWhy full audit trails and bilateral deal records change the transparency conversation in programmatic.