Privacy

How AI Agents Handle Audience Data Under US Privacy Laws
Sep · 3 min read
US privacy laws including CCPA and emerging state-level regulations create specific requirements for how AI advertising agents can access, use, and transmit audience data. Buyers need to understand where compliance responsibility sits in an agentic buyi...
First-Party Data and Consent in Agentic Buying: Where the Governance Chain Breaks
Sep · 6 min read
Under GDPR, data processing requires a lawful basis established by a legal person. A software agent has no legal standing to establish one. First-party data cannot enter agent negotiation without prior explicit authorisation from a human data controller.