Deal Governance
- What Is a Bilateral Deal Record?A definition of a bilateral deal record: what it contains, how it differs from a deal ID or an impression log, and how to evaluate whether a marketplace provides genuinely bilateral records.
- Bilateral Deal Records vs Programmatic Guaranteed: What Is the Difference?The structural difference between programmatic guaranteed (parallel DSP and SSP records) and a bilateral deal record (one shared DealSheet held by both parties), and why this determines post-campaign reconciliation quality.
- What Happens to Open Exchange When Bilateral Buying ScalesHow the composition and economics of open exchange change as premium inventory migrates to bilateral channels, and what remains in the exchange for the long term.
- What Publishers Need to Support Agent-Negotiated DealsThe three requirements for publisher readiness: protocol-compliant integration, a sell-side mandate framework, and deal record infrastructure. The most common gaps and how to prioritise readiness work.
- Why Verification Vendors Are Moving Into Deal Record AuditingWhy verification vendors are expanding into deal record auditing: the three structural advantages they hold, what deal record auditing involves, and what buyers should ask their current verification vendors.
- Deal Record Transparency: How to Evaluate Agentic PlatformsSix questions to assess whether a platform gives buyers genuine deal record access or just reporting against a record they cannot independently verify.
- How to Audit an Agent-Negotiated DealWhat documentation to request, how to run mandate-to-delivery reconciliation, and the questions that identify whether an agentic platform is actually auditable.
- First-Party Data and Consent in Agentic Buying: Where the Governance Chain BreaksUnder GDPR, data processing requires a lawful basis established by a legal person. A software agent has no legal standing to establish one. First-party data cannot enter agent negotiation without prior explicit authorisation from a human data controller.
- Natural-Language Confirmation Is Not a Transaction: The Verification Problem at the Heart of Agentic AdvertisingIAB Tech Lab's Shailley Singh: agentic advertising cannot rely on natural-language confirmation. Research across 90,202 simulated deals found 95.3% disagreement between separate agent records, falling to 0.19% with a shared record.
- Agree. Transact. Verify.The three functions that define a working agentic marketplace, and why the order of agree, transact, verify cannot be reversed.