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Oct · 9 min read
AdCP 3.2 gives connected TV its own channel, a proposal and hold workflow, CTV creative contracts and delivery reporting. Here is how each task maps onto a streaming buy, and which terms still need a person.
Oct · 9 min read
What a publisher's sales agent needs to answer buyer agents under the Ad Context Protocol, which AdCP tasks it handles, and which decisions stay with the sales team.
Oct · 10 min read
Agents can work through an existing DSP, deal direct with seller agents alongside it, or trade agent to agent with no DSP in the path. How each pattern connects, what stays with people and what changes for the ad tech team.
Oct · 9 min read
Yes, a deal an AI agent negotiated can be stopped. How depends on which exit is needed, what notice the agreed terms require, and whether both sides hold the same record of what was agreed.
Oct · 9 min read
A step-by-step guide for publishers: set up a no-spend sandbox, run scripted buyer agents against the seller agent, score every run on four measures, then go live in stages.
Oct · 9 min read
Ten published studies on language models at the bargaining table, from Facebook AI Research's 2017 work to 2025 marketplace simulations, and what their findings mean for media deals.
Oct · 9 min read
Plain answers to the 20 questions buyers and sellers ask about agent-to-agent CTV deals, from negotiation and standards to measurement, verification and first steps.
Oct · 9 min read
Agent negotiations stall when mandates do not overlap, rounds run out or nobody has authority to move. A worked hypothetical shows the rounds, the stall, the escalation and what gets recorded.
Oct · 5 min read
Which ad marketplaces support autonomous agent-to-agent bidding? As of October 2026, agent-to-agent deal negotiation is supported at specialist agentic marketplace platforms that implement…
Oct · 5 min read
Tools that support agent-to-agent advertising negotiations Tools that support agent-to-agent advertising negotiations fall into three categories: protocol infrastructure (the standards layer that…
Oct · 5 min read
When a buy-side agent negotiates directly with a sell-side agent, several of the intermediary layers that currently sit between advertiser and publisher become unnecessary. The supply chain does not…
Sep · 5 min read
A model-driven seller needs to operate differently from a policy-rule system at the deal structure, communication, and approval logic level. This is the sell-side architecture piece the market is missing.
Sep · 4 min read
Bilateral terms, mutual deal record ownership, and multi-round negotiation are structural differences from programmatic. This is not faster programmatic buying.
Sep · 3 min read
How the agent-to-agent communication standard changes deal structure in practice
Sep · 5 min read
When neither party to a deal is human, the question of who verifies and who approves becomes structural rather than operational. A shared deal record with human approval rights is not optional.
Sep · 4 min read
What AgenticAdvertising.org's AdCP covers, where it stops, and how it sits alongside IAB Tech Lab's AAMP framework for agentic advertising.
Sep · 4 min read
What the deal format looks like and why the structure matters for both parties
Sep · 4 min read
A clear look at the companies, standards, and approaches shaping the market
Sep · 4 min read
When AI agents negotiate media deals on behalf of buyers and sellers, neutral infrastructure is what prevents one party's platform from disadvantaging the other, and it is the practical foundation of trust in an automated market.
Sep · 4 min read
Alkimi is a neutral agentic advertising marketplace where buy-side and sell-side agents negotiate bilateral deals directly, producing a shared DealSheet that both parties hold independently. This piece explains how the connection is made, how proposals ...
Sep · 4 min read
AI-assisted programmatic uses artificial intelligence to optimise bids and targeting decisions within a conventional auction system. Agent-to-agent advertising replaces the auction entirely with bilateral negotiation between autonomous agents operating ...
Sep · 4 min read
Agent-to-agent deal governance is the set of rules, records, and oversight mechanisms that ensure AI agents on both sides of a media transaction operate within authorised boundaries and produce auditable outcomes.
Sep · 4 min read
SSPs are adapting to agent-to-agent media buying by building sell-side agent capabilities and integrating with neutral marketplaces that provide bilateral deal record infrastructure. For publishers who currently route inventory through an SSP, the key q...
Sep · 4 min read
Programmatic guaranteed and agent-to-agent CTV buying both aim to transact premium inventory at pre-agreed prices. The structural difference is in who holds the deal record, how that record is written, and how reconciliation works post-campaign. In prog...
Sep · 4 min read
An agent-to-agent marketplace provides four governance functions: identity verification, mandate enforcement, deal record integrity, and audit access. Together, these functions mean that buyers can demonstrate every deal their agent agreed was within th...
Sep · 3 min read
Agent-to-agent advertising describes a model where autonomous AI agents on the buy side and sell side negotiate media deals directly. US programmatic teams need to understand how it differs from standard automation and what it means for their workflows.
Sep · 3 min read
Only a small number of platforms currently support genuine agent-to-agent bidding, where buy-side and sell-side agents negotiate directly. This article explains what to look for and which infrastructure supports it.
Sep · 4 min read
How bilateral agent-to-agent negotiation shortens the supply path, reduces technology fees, and produces a shared deal record, compared to conventional multi-hop programmatic buying.
Sep · 4 min read
How to distinguish platforms that support genuine bilateral agent-to-agent deal negotiation from platforms that use AI to automate decisions within a conventional auction, and what questions to ask.
Sep · 4 min read
A machine-readable ad deal for agent-to-agent negotiation expresses every parameter in a format an agent can evaluate: party credentials, inventory spec, CPM terms, audience conditions, delivery commitment, and approval thresholds.
Sep · 4 min read
A2A protocol defines how software agents identify themselves, exchange deal proposals, and reach bilateral agreement. In advertising, the industry framework is IAB Tech Lab's AAMP; AdCP from AgenticAdvertising.org is a separate protocol.
Sep · 7 min read
A practical guide to what is actually available for bilateral agent-to-agent deal negotiation, the protocol requirements, integration steps, and current limitations.
