The difference between AI-assisted buying and AI-autonomous buying
Sep · 6 min read
A taxonomy of where current AI deployments sit, and what evidence justifies moving between them
industry definitions
Nothing matches that. Try a different word or tag.
What programmatic advertising is, and where agentic buying fits
Sep · 6 min read
Programmatic is a buying mechanism. Agentic is a buying model. The distinction is structural, not technical.
What "agentic advertising" actually means, and what it does not
Sep · 6 min read
A working definition for a term that has been stretched past usefulness