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Oct · 5 min read
When evaluating an agentic advertising platform, marketing managers should look at three things before anything else: what the agent actually does autonomously, what it requires human approval for,…
Oct · 7 min read
Agentic advertising is the model where AI agents negotiate, agree, and execute media deals within mandates set by human teams. This page answers the questions buyers, publishers, and marketing teams…
Sep · 5 min read
When neither party to a deal is human, the question of who verifies and who approves becomes structural rather than operational. A shared deal record with human approval rights is not optional.
Sep · 5 min read
Agents draft and recommend. Humans approve at named decision points. Here is what that approval gate covers, what it does not, and how the deal record makes it real.
Sep · 5 min read
When agents act on behalf of buyers and sellers, the deal record is how disputes are resolved, compliance is demonstrated, and performance is verified.
Sep · 5 min read
Deal structure, approval rights, and audit trail differ significantly between AI-negotiated CTV deals and open exchange buys. Here is how, and why the DealSheet is the governing layer.
Sep · 4 min read
What the deal format looks like and why the structure matters for both parties
Sep · 7 min read
When agents act on behalf of buyers and sellers, both parties need a shared, authoritative record of what was agreed. That is what the DealSheet provides.
