Publisher
- What a Sell-Side Agent Mandate Should ContainThe core components of a sell-side agent mandate: inventory classification, CPM floors, deal type parameters, audience data permissions, and approval thresholds. What good looks like and who should write it.
- How Publishers Are Deploying Sell-Side AgentsPublisher sell-side agent deployment patterns in 2026: the three core functions sell-side agents are performing, what publishers need before deployment, and how buyers should assess sell-side readiness.
- What Publishers Need to Support Agent-Negotiated DealsThe three requirements for publisher readiness: protocol-compliant integration, a sell-side mandate framework, and deal record infrastructure. The most common gaps and how to prioritise readiness work.
- Direct Agent-to-Publisher Negotiation: What Makes It PossibleThe protocol, deal record, and mandate infrastructure that makes genuine agent-to-publisher negotiation possible, and the questions to ask publishers to find out if they are ready.
- From MFA to Agent-Negotiated Inventory: Why Transparency Just Got a New ProblemMFA detection happens post-buy today. In agentic advertising, the deal is agreed before the buy, moving quality evaluation to the point of negotiation or turning post-buy detection into an audit of a fait accompli.