Mandate
- What a Sell-Side Agent Mandate Should ContainThe core components of a sell-side agent mandate: inventory classification, CPM floors, deal type parameters, audience data permissions, and approval thresholds. What good looks like and who should write it.
- What Is a Media Buying Mandate?A definition of the media buying mandate: why mandates are necessary, what they contain, who is responsible for writing them, and how to evaluate whether a mandate is genuinely auditable.
- How Agencies Are Deploying AI for Programmatic Buying: From Automation to Agent MandatesAgencies have been automating programmatic since it began. Agentic advertising changes the level of the buying stack that gets automated, and that changes the work agencies need to do.