What Is an Agent Mandate in Programmatic Advertising?
Sep · 4 min read
An agent mandate is a formal set of instructions, permissions, and constraints that defines what an AI advertising agent is authorised to do on behalf of a buyer or seller.
Mandate
Nothing matches that. Try a different word or tag.
What a CTV Media Buying Mandate Should Contain
Sep · 5 min read
A CTV media buying mandate is more specific than a general display mandate. It needs to define which broadcaster and content categories the brand will appear against, what CPM ceilings apply by category, what audience data permissions the agent holds fo...
How Agent Mandate Governance Compares to Human Campaign Controls
Sep · 5 min read
In conventional programmatic, human campaign controls are platform configuration settings that enforce buying behaviour at the DSP level. In agent mandate governance, controls are expressed as mandate parameters that the agent evaluates before acting. T...
News
How to Write a Media Buying Mandate for an AI Agent
Sep · 4 min read
A practical guide to writing a media buying mandate: the six core elements it must contain, how to make it auditable, and who should review it before the agent is deployed.
What to Do When an Agent Acts Outside Its Mandate
Sep · 4 min read
A four-step response framework for out-of-mandate agent behaviour: contain, investigate, notify, and remediate the mandate. Why the root cause is almost always a mandate gap rather than an agent failure.
What a Sell-Side Agent Mandate Should Contain
Sep · 4 min read
The core components of a sell-side agent mandate: inventory classification, CPM floors, deal type parameters, audience data permissions, and approval thresholds. What good looks like and who should write it.
What Is a Media Buying Mandate?
Sep · 4 min read
A definition of the media buying mandate: why mandates are necessary, what they contain, who is responsible for writing them, and how to evaluate whether a mandate is genuinely auditable.
Insight
How Agencies Are Deploying AI for Programmatic Buying: From Automation to Agent Mandates
Sep · 5 min read
Agencies have been automating programmatic since it began. Agentic advertising changes the level of the buying stack that gets automated, and that changes the work agencies need to do.