What does an AI agent actually do in an ad transaction?

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  What are AI agents in advertising?

  Oct · 4 min read

  What are AI agents in advertising? AI agents in advertising are software programmes that take autonomous actions within the ad ecosystem on behalf of buyers or sellers, without requiring human…

  • What are AI agents in advertising?
  • What does an AI agent actually do in an ad transaction?
  • What are the three main types of AI agent in advertising?
  • Why does agent infrastructure matter more than agent capability?