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Oct · 9 min read
How the EU AI Act's risk classes, transparency rules and human oversight principles apply to AI agents that buy and sell media, with the dates obligations apply and a practical checklist for buyers and publishers.
Oct · 9 min read
A numbered guide for small and medium advertisers: set the goal, write the mandate, keep a person approving, test the agent, practise against seller agents, run a small first deal and check the record before scaling.
Oct · 9 min read
Agents have placed live linear TV orders with US broadcasters, but upfronts, final sign-off and post-air proof still sit with people. What has run, what is only announced, and what to agree first.
Oct · 9 min read
The mistakes that recur when brands first hand media budgets to AI agents, from unwritten mandates and skipped benchmarks to unchecked counterparties, with a practical fix for each.
Oct · 9 min read
Thirty verified figures on agentic advertising adoption, agent reliability, standards activity, supply chain transparency and buyer trust, each linked to its original source.
Oct · 8 min read
The model name predicts little about whether an AI agent can finish a media buy. How to run a fair head-to-head against a frontier model, and what the scorecard needs to show a client.
Oct · 9 min read
Agentic commerce is AI agents shopping and paying for consumers and businesses. Agentic advertising is AI agents buying and selling media. They share agent protocols but differ in who the agent serves, what it buys and which standards apply.
Oct · 9 min read
From audience discovery to policy fixes, a job-by-job list of how brands use AI agents in advertising, with sourced examples and the decisions people still keep.
Oct · 9 min read
A dated record of the AI agents that Amazon Ads, Google, The Trade Desk, Yahoo DSP, PubMatic, Magnite and others announced, alongside the AAMP and AdCP standards releases, each linked to its source.
Oct · 9 min read
Ten documented examples of brands, agencies, holding companies and publishers using AI agents to plan, negotiate and buy media, each with its source and date, and what they have in common.
Oct · 9 min read
Eight practical steps for putting an AI agent to work on media buying, from choosing the first decision it owns to benchmarking, sparring, a supervised pilot and earning more autonomy, with people approving throughout.
Oct · 8 min read
What AI agents in advertising are, the three roles they play, what they do in a media buy today, and where humans stay in control.
Oct · 9 min read
A plain definition of agentic advertising: how it differs from programmatic automation and AI-assisted buying, what it is not, and what agentic media buying means in practice.
Oct · 5 min read
How are AI agents changing connected TV advertising? AI agents are changing connected TV advertising by making direct deal negotiation tractable at volumes a human trading team cannot manage, and by…
Oct · 7 min read
Agentic advertising is the model where AI agents negotiate, agree, and execute media deals within mandates set by human teams. This page answers the questions buyers, publishers, and marketing teams…
Sep · 4 min read
The metrics that shift when negotiation is automated, and the ones that stay the same
Sep · 7 min read
An evaluation framework built around governance architecture, mandate infrastructure, audit capability, and how platforms handle the progression of agent autonomy.
