Alkimi Secures Strategic Investment from Sui to Fix Broken Ad Ecosystem

Ex-Meta blockchain team backs Alkimi’s agentic media platform as the future of outcome-based, decentralised advertising.

London, UK , August, 2025. In a significant move for the future of digital advertising, Sui, a high-performance Layer 1 blockchain developed by the team behind Meta’s blockchain initiatives, has made its first-ever investment in advertising technology by backing Alkimi, the UK-based company behind the world’s first agentic media platform.

This investment comes as the digital advertising industry grapples with persistent inefficiencies, losing tens of billions of dollars annually. According to a report by Juniper Research, ad fraud accounted for 22% of global digital ad spend in 2023 - equating to $84 billion lost. If current trends persist, this figure is projected to soar to $172 billion by 2028. Alkimi’s platform, built on Sui’s blockchain infrastructure, directly addresses these issues by enabling verifiable, outcome-based transactions between advertisers and publishers, powered by smart contracts and AI.

“Alkimi is fixing a broken digital and advertising ecosystem by bringing it onchain, and we are proud to be the network chosen for such an important job,” said Christian Thompson, Managing Director at Sui Foundation. “Sui and its stack ensure the experience for Alkimi and their partners is fast, secure, transparent, and able to function completely onchain – the only way the benefits of decentralisation can be fully realised.”

Where blockchain meets ad performance

Sui’s decision to invest in Alkimi signals confidence in the company’s vision to deliver a more transparent, efficient, and accountable advertising ecosystem, built for the demands of Web3, but compatible with today’s digital infrastructure.

“To fix what’s broken in digital advertising, we needed infrastructure that could meet the demands of scale, speed, and trust,” said Ben Putley, CEO and Co-Founder of Alkimi. “Bringing programmatic on-chain was always the goal, and with Sui’s performance, we’re able to handle verification, security, and commerce in the background, while delivering the seamless experience our customers expect.

Key benefits for the industry:

For media agencies, publishers, and advertisers, Alkimi’s platform offers practical benefits designed to address systemic pain points:

• Instant payments: Smart contracts automate settlement, reducing payment terms from months to minutes.

• Higher margins: Direct media buying eliminates layers of fees, maximising yield for publishers.

• Verified outcomes: On-chain measurement ensures advertisers only pay for authentic, validated results.

• Fraud protection: Blockchain-native infrastructure mitigates exposure to bots and made-for-advertising (MFA) inventory.

• Access to new spend: Compliant pathways for Web3 and decentralised finance (DeFi) brands to advertise, opening up new budgets for the ecosystem.

For traditional media owners, Alkimi offers a pathway to integrate with emerging value networks without having to dismantle existing systems.

This investment is a signal that performance, not just reach, will define the next chapter of digital advertising. By aligning incentives, eliminating waste, and enabling real-time, outcome-based media trading, Alkimi and Sui are building infrastructure that puts results first, restoring value to both advertisers and publishers.

To learn more about Alkimi and its agentic media platform, visit alkimi.org. 

About Alkimi

Alkimi is the world’s first agentic media platform, combining blockchain, AI, and smart contracts to power a transparent, high-performance advertising ecosystem. The platform enables secure, trustless transactions between advertisers and publishers, improving margins, accelerating payments, and reducing fraud across the open web.

About Sui

Sui is a first-of-its-kind Layer 1 blockchain and smart contract platform designed from the ground up to make digital asset ownership fast, private, secure, and accessible to everyone. Its object-centric model, based on the Move programming language, enables parallel execution, sub-second finality, and rich on-chain assets. With horizontally scalable processing and storage, Sui supports a wide range of applications with unrivaled speed at low cost. Sui is a step-function advancement in blockchain and a platform on which creators and developers can build amazing user-friendly experiences. For more information about Sui, please visit https://sui.io.