A Natural Fit for the Future of Onchain Advertising 

In today’s programmatic ecosystem, data is currency, but it's often siloed, inaccessible, and unverifiable. At Alkimi, we’re building an ad platform that doesn’t just run campaigns, it rebuilds the infrastructure of digital advertising from the ground up. A critical component of that mission? Walrus.

Walrus is the global data layer that Alkimi leverages to store granular ad transaction data onchain, giving our platform immutability, transparency, and extensibility at its core.

Why Decentralised Data Management Matters in Adtech

The advertising supply chain has long been criticised for its opacity. Billions are spent annually with little insight into how budgets are allocated, how campaigns perform, or where inefficiencies creep in. Traditional ad platforms often store data in closed databases, making it difficult to verify, trace, or reuse.

By integrating Walrus, Alkimi flips that model.

• Every impression, bid, and outcome is stored onchain

• Data is immutable and verifiable by all parties

• Transparency is not optional; it’s built-in

This matters because the industry is no longer satisfied with approximations. Advertisers want proof. Publishers want clarity. And the market wants accountability. Walrus gives us the infrastructure to deliver all three.

Why Walrus?

In our search for the right onchain data management partner, Walrus stood out not just for its technical robustness, but for its deep understanding of what decentralised infrastructure should enable. It’s built for scale, designed for composability, and created by a team that shares our vision of a more transparent digital economy.

At Alkimi, we don’t integrate for the sake of it; we build with partners who elevate our platform. Walrus is exactly that.

Key Benefits of Using Walrus in the Alkimi Platform

1. Immutable Audit Trail

With Walrus, we create a permanent, verifiable record of every campaign interaction. This isn't just a log, it's a real-time audit trail that anyone can inspect. It eliminates disputes, enables smarter optimisation, and offers brands the confidence that they’re investing wisely.

2. Decentralised Data Integrity

Unlike traditional databases, Walrus ensures that once data is recorded, it can’t be altered retroactively. That’s a game-changer in an industry where misreporting and hidden fees erode trust.

3. Interoperability for the Future

Because Walrus is chain agnostic, the data stored is interoperable across Web3 ecosystems. This opens the door to future integrations, including those with decentralised identity and rewards systems, data licensing models, and Ad-Fi (advertising finance) applications.

4. Efficiency Without Compromise

Walrus offers a cost-effective and scalable method for storing campaign data, without compromising on accessibility or speed. For Alkimi, this means delivering a high-performance exchange while preserving the benefits of decentralised infrastructure.

The Bigger Picture: Building With Purpose

Alkimi isn’t just a new ad platform; it’s a statement that programmatic can be reimagined around efficiency, transparency, and value creation. Walrus enables us to do that with data as the foundation. It’s not just how we store data, but also how we transform it into trust, performance, and future opportunities.

A True Collaboration

Our collaboration with Walrus is a perfect example of how purpose-built Web3 infrastructure can unlock real-world value. Their team has created a solution that doesn’t just meet today’s needs, it actively anticipates where the market is going. For us, Walrus isn’t just a vendor — it’s a foundational partner in building the future of programmatic.