Our Programmatic Glow-Up with an Industry Veteran

Strategy Session Uncut

Let’s be honest: some meetings are just meetings. Calendars full of jargon, polite nods, and everyone secretly checking Slack. But every once in a while, you get that one conversation, the kind where someone with more battle scars than you basically dismantles your playbook and hands you a new one.

We’ve just had a string of those. And honestly? They changed everything. Not just how we talk about Alkimi, but how we see the entire $750B programmatic ad industry moving forward.

Scroller Tip #1: Lead with Proof, Not Promises People scroll past jargon. Numbers stop the thumb. Show results first, then explain how you got them.

The Awkward Truth About “Advisory”

Most companies pretend they’re oracles. Spoiler: we’re not. We’ve always known building something revolutionary means first understanding the mess you’re trying to fix. That’s why we’ve deliberately pulled in people who’ve lived and breathed this space longer than we’ve been alive.

Case in point: a senior exec from a leading global broadcaster sat across the table and pointed out something we’d been dancing around for months. We weren’t selling wrong, exactly. We were selling scared. Over-explaining blockchain, defending ourselves against incumbents, acting like the scrappy new kid desperate to be liked.

Reality check: we’ve processed over 3 billion transactions and deliver 25M impressions every single day. The results are real. The proof is here. The seat at the table? Earned.

The Scroller Tip #2 (but make it advertiser edition): Stop explaining why you belong. Start showing what you’ve already delivered.

The New Rules of Programmatic Selling

So what happens when you combine four years of proof with hard-earned strategic wisdom? A very different sales playbook:

• Discovery → Lead with results, not tech. Let curiosity fuel the blockchain talk.

• Pilot → Scale faster. 3–4 week tests, metrics defined up front.

• Partnership → Always-on management that makes complexity invisible.

The tactical shift was massive, sure. But the psychological shift? Even bigger. We stopped knocking on the door and started acting like the host.

The 100% Share Revolution

Now, let’s talk, formats. (No, don’t yawn yet, this is the fun bit.)

You’ve seen the IAB chatter about “100% Share of Screen” and “100% Share of Voice.” Sounds like jargon, but it’s actually a quiet revolution. Traditional banners fight for scraps of attention. 100% Share says: no distractions, no clutter, just you and the brand.

The numbers?

• 340% boost in brand recall

• 67% higher engagement

• Viewability scores that make old formats look prehistoric

But here’s the kicker: Share of Screen without Share of Voice is just a bigger box. Add taking over the whole publisher page, done right, and you move from interruption to immersion.

Think about it, the last time an ad had both your eyes and your attention without being annoying? Exactly. That’s why premium publishers are reserving this inventory for serious players only. And thanks to Alkimi’s blockchain rails, every dollar goes where it should, no hidden fees siphoning off your creative budget.

Scroller Tip #3: Bigger Isn’t Always Better — Unless It’s 100% Share Full-screen formats work because there’s nowhere else to look. Attention is a finite resource; own it when it matters.

Where Programmatic Is Actually Headed

After months of strategy sessions, the pattern is crystal clear:

• Efficiency wars? Over.

• Quality > Quantity.

• Transparency = Competitive edge.

• Format innovation is the new frontier.

This is Alkimi’s sweet spot. We’re not just another DSP. We’re the platform for premium advertising that works harder, costs less, and actually respects the user.

Scroller Tip #4: Quality Over Quantity Wins the Feed Flooding the feed with mediocre placements is background noise. Premium, well-timed formats feel like discovery, not disruption.

Meet Our Three “Ad Archetypes”

Here’s the fun part, when you finally stop trying to please everyone, turns out, there are a few who really move the needle:

1. Innovation Leaders

   → First-movers chasing competitive advantage.

2. Efficiency Seekers

   → ROI-obsessed, transparency-hungry performance marketers.

3. Premium Publishers

   → Quality creators who want fairer monetisation.

Each one needs a different conversation. But they all benefit from the same foundation: better infrastructure.

Scroller Tip #5: Transparency Builds Trust (and Stops the Scroll) Users and brands alike pause when they know exactly where the money goes. Hidden fees? Hidden interest.

Advisory That Actually Works

Advice is cheap. Acting on it is brutal. Our sessions forced us to rebuild:

• Playbooks that resonate.

• Proof-first pitch decks.

• Objection handling before objections even land.

• Smarter qualification to spot real buyers.

It’s not just “advisory.” It’s transformation.

The Bottom Line

After four years of building, the market is finally catching up. Transparency, premium formats, and 100% share experiences aren’t buzzwords, they’re conditions where Alkimi thrives.

The $750B advertising machine is broken. Too much waste, too many hidden hands in the till. The players who fix that, who deliver efficiency and creativity, won’t just take market share. They’ll redefine the market itself.

That’s what we’re building. Not just an ad platform. The future of how attention gets bought and sold.

Now, excuse me while I go rewatch that session one more time and wonder why we didn’t figure this out sooner.