How Alkimi's multi-market 100% SOS campaign stole brand preference from Emirates and drove 77% ad recall across 8 European markets.
77%Ad Recall
60%→40%Emirates Preference Stolen
+16ppBrand Preference Lift
ClientCathay Pacific
MarketsUK, Germany, France, Italy, Spain, Netherlands, Switzerland, Belgium
VerticalTravel · Aviation
Buying ModelCPM with Brand Lift Study overlay
Flight DatesOctober · November 2025
KPI TargetsBrand preference shift, ad recall, consideration uplift
Formats100% Share of Screen (SOS)
Campaign ObjectiveIncrease brand consideration and preference for Cathay Pacific
Cathay Pacific competes against deeply entrenched European carriers and Gulf super-connectors for the European long-haul travel market.
Alkimi deployed 100% Share of Screen across 8 European markets, giving Cathay Pacific full ownership of every ad experience. Publisher selection and content alignment were optimised per market in real time, while a Nielsen Brand Lift Study and proprietary AI Visibility Study tracked both traditional brand impact and Cathay Pacific's presence in LLM-generated flight recommendations.
Full Brand Lift Breakdown
| Metric | Control | Exposed | Lift | Significance |
|---|---|---|---|---|
| Ad Recall | — | 74% | — | Significant ✓ |
| Creative Likeability | — | 73% | — | Significant ✓ |
| Aided Awareness | 73% | 86% | +13pp | Significant ✓ |
| Brand Favorability | 75% | 77% | +2pp | Maintained |
| Future Intent | 38% | 52% | +14pp | Significant ✓ |
| Brand Preference | 6% | 22% | +16pp | Significant ✓ |
Entering Alkimi Marketplace...