How Alkimi's hyper-targeted display campaign in Paris delivered 7x CTR growth for TikTok's B2B platform.
7xCTR Growth
0.68%Peak CTR
0.13%Starting CTR
ClientTikTok
MarketsParis, France
VerticalB2B · Social Media Platform
Buying ModelCPM with CTR optimisation
Flight DatesSeptember · November 2025
KPI TargetsClick-through rate growth, qualified traffic to TikTok B2B
FormatsStandard Display
Campaign ObjectiveDrive business users to TikTok's B2B platform
TikTok's B2B platform targets marketing decision-makers, a fundamentally different audience from TikTok's consumer user base.
Alkimi ran a geo-targeted display campaign exclusively across Paris, using weekly optimisation cycles to cut underperforming placements and reallocate budget all within premium B2B publications reaching French business decision-makers.
7xCTR improved from 0.13% to 0.68% over the campaign flight, driven by week-on-week optimisation
6.8xThe 0.68% peak CTR is approximately 6.8x the industry display benchmark (0.10%)
City-levelSingle-market focus (Paris only) demonstrates Alkimi's ability to deliver precision geo-targeting
50%TikTok LDN Takeover achieved 50% ad recall and 0.51% CTR, serving both B2B and B2C objectives
Entering Alkimi Marketplace...