How Alkimi delivered a 76% cost reduction on CPL for one of the world's leading blockchain payments companies.
76%Cost Reduction vs Target
3xMore Efficient Than Target
ClientRipple
Global blockchain payments network
MarketsUnited Kingdom, United States, Switzerland
VerticalCrypto · Finance
Buying ModelCost Per Land (CPL) optimisation
Flight DatesOctober · December 2025
KPI Targets$40 CPL
FormatsStandard Display
Campaign ObjectiveDrive qualified traffic (lands) to Ripple's website across three key markets
Ripple needed to drive high-quality traffic to their website across three distinct geographic markets (UK, US, Switzerland).
Alkimi ran a two-pronged publisher strategy, pairing premium financial titles with specialist crypto and Web3 publications to reach both institutional finance audiences and blockchain-literate users across all three markets simultaneously, with publisher mix and bids optimised per region.
3xCPL of $9.41 achieved against a $40 target — 3x reduction in acquisition costs
↑ Time on siteWebsite Analytics confirmed Alkimi-driven users spent more time on Ripple's site vs. other channel sources
Dual-publisherFinance + Crypto strategy balanced reach with intent, capturing both new-to-crypto and crypto-native audiences
Expanded ContractCampaign success led to a renewed and expanded IO for 2026, including a move into CTV with a Brand Lift Study
Entering Alkimi Marketplace...