How Alkimi's video campaign and AI Visibility Study helped Samsung maintain dominant brand presence in the age of AI-powered search.
80%AI Visibility Score
76/100Sentiment Score
#2AI Position
ClientSamsung
Creatives4 executions
VerticalTechnology · Consumer Electronics
KPI TargetsBrand awareness, CTR above 0.10% benchmark, VCR above 75% benchmark
Flight DatesDecember 2025 · January 2026
Campaign ObjectiveDrive awareness for Samsung Galaxy devices through premium video placements
FormatsVideo (Pre-roll)
As traditional search declines and consumers shift to AI assistants for product research, Samsung needed to understand and influence how its brand shows up in this new discovery environment.
Alkimi ran a premium video campaign across top-tier publishers, with four creative executions. The key differentiator was the AI Visibility Study a proprietary measurement layer tracking how IQOS appeared in LLM responses across Claude, ChatGPT, and Gemini, measuring visibility, sentiment, and brand position against competitors.
Video Campaign Performance
| Creative | Alkimi CTR | 3P CTR | CTR vs BM | VCR | VCR vs BM |
|---|---|---|---|---|---|
| Gen Quiz (S11) | 0.31% | 0.39% | 3.9x | 84.08% | +9.08pp |
| Screen Share (S11) | 0.28% | 0.36% | 3.6x | 83.21% | +8.21pp |
| Visual Learning (S11) | 0.32% | 0.41% | 4.1x | 84.27% | +9.27pp |
| Live Museum (S25) | 0.15% | 0.21% | 2.1x | 81.74% | +6.74pp |
| Overall | 0.20% | 0.27% | 2.7x | 82.39% | +7.39pp |
Benchmark: 0.10% CTR | 75% VCR. All four creatives exceeded both benchmarks.
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